Good Inside digital memberships cost between $23.25 and $28 a month and the platform passed 100,000 subscribers in the third quarter of last year. The company has raised one round of funding, $10.5 million from VC firms including Alexa von Tobel’s Inspired Capital, in 2023. It’s otherwise bootstrapped by Kennedy and her co-founder Erica Belsky, another psychologist Kennedy met while studying at Columbia who is married to Scott Belsky, an early investor in Uber and Pinterest and an unofficial advisor to the company. Kennedy says she has no immediate plans to raise more money, but is open to the possibility.
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相比之下，订阅制更强调稳定性。平台通过会员商家、优选商家或服务包的形式，为供给侧提供相对确定的曝光、规则与订单预期。其价值不在于单笔交易的利润最大化，而在于将不确定的交易收入，转化为可预测的现金流。在竞争趋稳的环境中，确定性本身开始成为一种可定价的商品。